Advertising Death: The Current Trends in Funeral Service Marketing

Director On Call Article Share: "Selling Death" by Terry O'Reilly | Under the Influence CBC Radio



Death can be a tough sell. However, the funeral business is changing because the market is being driven by baby boomers. They are the first generation to be raised as consumers. Funerals are a competitive service they can shop for and they know what they want: something unique and highly customized.

In this Under the Influence segment by Terry O'Reilly for CBC Radio, he speaks about all the current trends of funeral services throughout North America. From green-cemeteries and wicker caskets, to funeral services on Skype and funeral service selfies, to building your own coffin and themed funerals. This show has it all!

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